The pros and cons of using social media for recruitment (2023)

The pros and cons of using social media for recruitment (1)

By Eli Landes recruitment Social Recruitment Talentsuche

What does it mean to use social media for recruitment?

In case you are unfamiliar, social media recruitment is the practice (or science, or even art) of social media recruitment. (That is, organic. Paid ads is a separate topic.) And to address just two of the most frequently asked questions:It is intended to be used in conjunction with your job boards rather than replacing them.AndIt works best when it's a full-fledged strategy that encompasses things like employer branding and DEI initiatives, not just job postings.

(Video) The pros and cons of using social media as a recruitment tool, PracticeLink Magazine, Summer 2018

But is it worth using social media for recruiting? Especially now that talent acquisition and recruitment is already being overwhelmed with concernsthe great resignationAndbuilding distant cultures?

To answer that, let's dive into the pros and cons of using social media for recruitment.

Pro 1: More attention for your jobs.

Social Media Recruitmentis not onlyOthersway of telling the world about your jobs.This is the only way to reach candidates where they are most often. Studies show that86% of job seekers use social media when looking for a job. And when people interact with your posts - share them, like them -herYour contacts can see them, further expanding your reach. You can even ask people to recommend someone for the job if they know they're a good fit.

And for proof of the power of social recruiting, check out these testimonials from three clients of CareerArc (a social media recruiting software company):

  • Vom Texas Roadhouse:“In the last 12 months alone, we've received almost 400,000 applicants from CareerArc. We've actually been able to reconnect with 188,000 people who have expressed interest in those locations and split them up into each location and those managers can grab those contacts and talk to those applicants one-on-one. We also got 240,000 views from Facebook alone.”
  • By ULTA Beauty: “By partnering with CareerArc, we received 121,000 applications – a 70% increase year-on-year – and hired 15,000, which is 50% more new hires than last year. It was remarkable and we credit CareerArc for that success. Adding CareerArc's solution and service was the only change we've made to our strategy and technology stack this year, and we're so glad we did."
  • Von Boulder Community Health:“By using a platform like CareerArc, we were able to gain much more visibility – in general as well as in relation to job openings – in a very automated way with little internal effort.”

Looking for tips on getting started using social media for recruiting? Check out this postthe 3 social recruiting posts that get more applicants.

Pro 2: Using social media for recruitment reaches passive candidates.

Ah, passive candidates.Those frustrating candidateswho work hard, believe in their company's vision, make up the majority of the workforce - and aren't looking for a job. (sigh) But do you know what they see?

social media.

(How do we know that, you ask? Simple.

Because the wholeWeltis on social media.)

(Video) Social Media Recruitment: Pros and Cons | HRdownloads [2021]

Enter Social Recruitment:the best - and arguably only - way to attract these passive candidates on a large scale, because you are recruiting in an area in which they are already active.

Pro 3: Reduce job board expenses.

Job fairs are important – nobody denies that.But job boards alone are rarely enough to get the job done.That begs the question: what are you going to do next?

One way is to simply throw money at the problem. Keep advertising your jobs on job boards in hopes of getting more views. But that is understandably a very costly approach.

With organic social media recruiting,You can increase your overall impact and reach without having to invest input more money into job fairs.That's what prompted CVS Health to call us, "One of our best sources for applicants and hires, and the lowest cost for applicants and hires."

Pro 4: Leveraging social media for recruitment is reaching Millennials and Gen Z

We all want to hire more Millennials and Gen Z. In fact, there are so many reasons to hire more Millennials and Gen Z, we thought we'd list a few:

And recruiting on social media allows you to attract more millennials and Gen Z.First, because Millennials and Gen Z are socially savvy and use social media frequently. But more importantlybecause for Millennials and Gen Z, a job description is not enough. They want to know about your culture and brand, and they take to social media to find out.

Which brings us to our final pro.

Continue reading:Millennial Hiring vs. Gen Z Hiring: What's the Difference?

Pro 5: Most important: It is essential.

Job exchanges are not enough today more than ever,because candidates want more than just a job description. They care about culture. They take care of the employer brand. They take care of your DEI efforts.

(Video) What are the Pros & Cons of social recruitment? By Mark S. Babbitt

Social media is the best way to show that. With social media, you can create posts that showcase your employer brand, culture, and DEI. Posts like this:

And the:

To support our long-term commitments to environmental sustainability, we have set numerous employee goals in three main categories: Inclusion & Diversity, Labor Practices, and Health & Safety. Read more here:

— Flex (@Flexintl)July 22, 2021

And also this:

Continue reading:Top HR Trend: The Importance of Social Media in Talent Acquisition

Disadvantage 1: It requires knowledge of social media best practices.

When and how often should you post? How do you promote your employer brand and culture on social media? What to post about?A successful social media strategy requires knowledge of social media best practices.

Which is great if you already know, but not so great if you're not.

Of course, this is far from an insurmountable scam. There are countless resources you can find online about social media best practices. Some of our favorites are this post11 customizable employer branding post templates, this post onhow to stand out from the crowd, and continue this posthow to create the perfect social media post. And you can always count on social recruiting experts (insert shameless self-promotion here via our awesome customer success managers) to show you what works.

(Video) Social Media Background Checks: Pros & Cons

Con 2: The “recruiting” part of social recruiting can take some time

Even if you know how to manage a social media strategy, the mere task of making sure all your jobs get adequate exposure across all your social media channels can be overwhelming, especially if you're a large company with many jobs are. And when you consider not only posting these jobs, but also managing them—removing old posts, reposting current posts to keep them fresh, varying frequency and copy to try different tactics—it becomes an almost Herculean feat .

Put simply: if you don't havea social recruiting solutionand strategic support, it can take a long time.

Con 3: Using social media for recruitment can take time to build momentum

Creating something new always takes time. The old school belief "no followers = no impact" is not necessarily true -CareerArc has helped countless clients see successeven when they had few followers, by optimizing their content for search and turning recruiters into brand ambassadors—But it's definitely true that overnight success on social media is highly unlikely. It builds and improves with time and consistency.

This really leads to the first point about social media knowledge. The more you know about social media and social recruiting best practices, the faster you'll see this dynamic making an impact.

Continue reading:Six ideas to build social media momentum

Careerarc can help with this.

But here's the good news. CareerArc gives you all the benefits of social recruiting without the downside.With CareerArc you can:

  • Automate the creation and publishing of social recruiting content without losing the personal touch
  • Optimize social media at every level with a software platform that intelligently matches jobs with the right text and images, hashtags, geo-tagging and more to customize your posts while automatically following social media best practices
  • Save more than 949 hours per year (yes we calculated it) by automating your social recruiting for you. You can also set the rules, choose which roles and job categories appear in your feeds and with what frequency, and then let the machines take over automatically.
  • Use the network effect of social media by turning your recruiters and employees into brand ambassadors. Through posting on corporate social accounts, individual recruiter profiles and more, CareerArc helps you re-engage your existing followers and increase impact with new and expanded audiences through real, trusted connections that bring top talent back to you.
  • Revolutionize the way you view job openings with interactive job cards

Want to see it in action?Just click here to try a demo today.

PS: Our goal is to help you provide the talent acquisition, social media recruitment and retention information you need. That's why we accept inquiries. Just post in the comments what you want us to cover next! As simple as that.

See you soon!

(Video) Social Media Recruiting Pros & Cons


What are the advantages and disadvantages of social media recruitment? ›

It also allows for companies to be more creative with their recruitment tactics since they don't have to be limited by physical location. The disadvantages are that there is no control over who sees the posts, and there is no guarantee that the person you find on social media will be a good fit for your company.

What are the disadvantages of using social media for recruitment? ›

9 Potential Negatives to Using Social Media to Recruit New Hires
  • You May Only Reach a Certain Group of Candidates. ...
  • You're Only Gleaning Surface-Level Information. ...
  • You Could Receive Bad Reviews. ...
  • Fact-Checking May Take Longer. ...
  • It Could Create Bias. ...
  • You Could End Up Disappointed. ...
  • Not Everyone Is on Social Media.

What is the main advantage of using social media for recruiting? ›

Recruitment is easier to do now thanks to social media. You just create a job ad, post them on various channels, and wait for the applications to come rushing in. Traditional methods demand a much slower pace. You post on actual job boards, wait for applicants to walk-in your door to apply-- you get the picture!

Is social media good for recruiting? ›

Because of the ability to reach both passive and active job candidates, social media is also one of the best sources of the highest-quality job candidates. According to research, 59% of recruiters rated candidates sourced through social media as “highest quality.”

What are 3 advantages and 3 disadvantages of social media? ›

  • Educational process. ...
  • Online marketing. ...
  • Information spreads fast. ...
  • It lets us share anything with others. ...
  • It helps you to achieve your goals. ...
  • Privacy problems. ...
  • It changes lifestyle habits, and it is sleep disruption. ...
  • Lacks emotional connection.
Jan 19, 2019

What are the pros and cons of recruiting? ›

Here are a few key pros and cons of the role.
  • Pro: You genuinely get to help other people. ...
  • Con: The recruitment process can be time-consuming and frustrating. ...
  • Pro: You have an opportunity to build your network. ...
  • Con: Repetition. ...
  • Pro: Clients can find surprising ways to get your attention. ...
  • Con: Cold calls.
May 2, 2022

What are 5 cons of social media? ›

  • It can contribute to social isolation.
  • It can be used as an effective tool for bullying.
  • It is often used to snoop on others.
  • People who use it are more likely to social compare themselves to others.
  • Presents a false idea of “friendship”
  • Research has shown that it can increase feelings of depression and anxiety.
Mar 31, 2022

Why social media should not be used in the hiring process? ›

When done improperly, social media screening can be considered unethical or even illegal. Protect yourself. Social media screening is essentially tapping into a job candidate's private life. It can reveal information about protected characteristics like age, race, nationality, disabilities, gender, religion, etc.

What are 4 advantages or benefits of using social media? ›

Advantages of Social Media
  • Connectivity. Connectivity is among the most significant benefits of social media. ...
  • Education. The use of social media in education is commendable. ...
  • Information and Updates. ...
  • Awareness. ...
  • Share Anything With Others. ...
  • Helps in Building Communities. ...
  • Noble Cause. ...
  • Mental Health.
4 days ago

What are two things that a recruiter would view negatively on your social networks? ›

Plus, recruiters are looking for red flags — risqué photos, bad language, signs of drugs use — that would show them you'd be a less than ideal man or woman to have in their offices.

How does social media affect the hiring process? ›

The study found that a whopping 55% of employers who use social media screenings said they have found content that caused them not to hire a candidate.

Is it ethical to use social media for hiring process? ›

If you plan to use social media screenings as part of your process, you may find a candidate accusing you of discrimination under Title VII of the Civil Rights Act. A person could claim you saw his or her ethnicity, religious affiliation, or other protected information and used that information in your decision making.

What are 2 pros and 2 cons of social media? ›

Pros & Cons of Social Media
Put yourself out there in a good wayPosting inappropriate statuses/pictures
Connect with students in other educational systemsMaking people feel bad about themselves
Make new friends/communicate or connect with old friends/familyCyberbullying
15 more rows

What is the biggest disadvantages of social media? ›

The more time spent on social media can lead to cyberbullying, social anxiety, depression, and exposure to content that is not age appropriate. Social Media is addicting.

What are few benefits for recruiter in social recruiting? ›

Social media enables recruiters to spread information about job openings and the organization to both passive and active candidates. Traditional recruiting methods, such as online job boards or advertisements, most often engage only active candidates who are looking for that information.

What is the negative side of recruitment? ›

Lost worker productivity (41% of respondents reported this consequence) Lost time due to recruiting and training another worker (40%) Expense recruiting and training another worker (37%) Negative impact on employee morale (36)%

What is the disadvantage of recruitment? ›

The most notable disadvantage of recruitment is that it leads to the stagnation of the work in the organization. Generally, existing employees are resistant to the new workforce; they try to maintain the status quo in the company. They work less effectively as they think the newly hired workforce does all the work.

What are 3 negatives of social media? ›

However, social media use can also negatively affect teens, distracting them, disrupting their sleep, and exposing them to bullying, rumor spreading, unrealistic views of other people's lives and peer pressure.

What are 10 negative effects of social media? ›

The negative aspects of social media
  • Inadequacy about your life or appearance. ...
  • Fear of missing out (FOMO) and social media addiction. ...
  • Isolation. ...
  • Depression and anxiety. ...
  • Cyberbullying. ...
  • Self-absorption. ...
  • A fear of missing out (FOMO) can keep you returning to social media over and over again.
Mar 2, 2023

What are the benefits and risks of social media? ›

Social media benefits include connection, learning and creativity. Risks include exposure to inappropriate content, cyberbullying, and privacy and data breaches. Written guidelines can help pre-teens and teenagers get benefits while using social media responsibly, respectfully and safely.

What is the positive side of social media? ›

Social media may provide individuals with a platform that overcomes barriers of distance and time, allowing them to connect and reconnect with others and thereby expand and strengthen their in-person networks and interactions.

Why should recruiters or employers use social media cautiously? ›

The risk of using social media to screen candidates is that employers can open themselves up to claims of liability and discrimination.

What are 5 positive effects of social media? ›

If you're a regular social media user, you've probably encountered some or all of these positive effects at some point.
  • Building Relationships and Staying Connected. ...
  • Finding Your Voice. ...
  • Showing Empathy and Kindness. ...
  • Offering Support. ...
  • Better Communication. ...
  • Spreading News. ...
  • Building a Business. ...
  • Establishing Authority.
Nov 1, 2021

What are the top 5 benefits of social media? ›

Here are five advantages of social media use:
  • Build relationships. Social media is used for more than just brand-customer interaction. ...
  • Share your expertise. You have the chance to talk about what you know and what you want to be recognized for on social media. ...
  • Increase your visibility. ...
  • Educate yourself. ...
  • Connect anytime.
Sep 20, 2022

What is pros and cons? ›

The pros and cons of something are its advantages and disadvantages, which you consider carefully so that you can make a sensible decision.

What is the biggest disadvantage to recruiting new employees through online websites or media ads? ›

The surplus of unqualified applicants is one of the biggest disadvantages of internet recruiting. You could spend long periods of time sorting through the applications, especially if you don't have recruiting software that leverages one of the best applicant tracking systems available.

What is one of the consequences of using social media in the hiring process? ›

Another consequence of depending on social media in recruitment is the tendency for biases to arise. Unknowingly, an employer can be biased toward people with good social media presence, as compared to people who are not as active online.

What are the biggest challenges in recruitment? ›

The 9 Biggest Recruitment Challenges to Be Ready for in 2023
  • Snagging qualified candidates quickly.
  • Selecting the right candidates.
  • Nurturing the candidate pipeline.
  • Differentiating perks and benefits.
  • Building a strong employer brand.
  • Prioritizing genuine inclusion.
  • Bridging the skills gap.
Dec 20, 2022

What are the pros and cons of recruiting internally? ›

The 10 Pros and Cons of Internal Recruitment
  • It's quicker. ...
  • It's cheaper. ...
  • It's less risky. ...
  • It'll improve your employer brand. ...
  • It'll boost your employee engagement. ...
  • It could cause internal conflict. ...
  • They may not be respected by others. ...
  • Sometimes, you just need a breath of fresh air.

What are the problems of online recruitment? ›

Top Hiring Challenges
  • Lack of Skilled Talent Pool. ...
  • Lengthy process. ...
  • Lack of data-driven recruitment process. ...
  • Weak Brand Image as an Employer. ...
  • Bad candidate experience. ...
  • Biased recruitment process. ...
  • Unstructured recruitment process.


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